Research by the European Travel Commission (ETC), which provides insights into Europeans’ short-term travel intentions and preferences, shows travel sentiment among Europeans remains strong, with 73% planning to embark on a holiday between June and November 2022 despite various concerns, including high inflation, the Russo-Ukrainian crisis and the pandemic.
Interest in visiting other European destinations (58%) has increased significantly (+7%) since last summer. Notably, 31% of respondents will head to an adjacent European country and 27% to a non-neighbouring one.
Pleasant weather, attractive deals and fewer crowds are deciding factors when choosing a holiday destination, while spending time in nature (19%), tasting the local gastronomy and regional delicacies (16%) and immersing into a destination’s lifestyle (16%) are what travellers’ look forward to the most.