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‘Taj’ is world’s strongest hotel brand for second consecutive year: Brand Finance

Posted : 16 June 2022 09:11:14 | By TWO Bureau | GNN Bureau

‘Taj’ is world’s strongest hotel brand for second consecutive year: Brand Finance

Indian Hotels Company (IHCL), India’s largest hospitality company, has announced that its iconic brand Taj has been named the World’s Strongest Hotel Brand 2022 by Brand Finance. The ‘Hotels 50 2022’ annual report by the world's leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe.


Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “We are very proud that Taj has been recognised as the world’s strongest hotel brand for the second time in a row. This reaffirms Taj as the most acclaimed benchmark of excellence in the industry globally.”


“With travellers increasingly gravitating towards brands that not only epitomise the essence of world class luxury but also follow responsible business practices, Taj is well poised to pave the future of hospitality. This recognition is a mark of our guests’ steadfast trust and it celebrates the indomitable spirit of our employees, who embody the legacy of the brand while bringing alive the essence of Tajness,” he added.


Taj received an overall Brand Strength Index of 88.9 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as world-class customer service. 

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Tags : #Taj, #brandfinance, #world'sstrongesthotelbrand, #puneetchhatwal, #worldofluxury

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