South African tourism has announced the opening of registration for the 16th installment of Meetings Africa. The trade show will be staged in a physical format after a gap in 2021 due to the COVID pandemic, and will give new life to Africa’s business events industry.
The trade show promises to bring exhibitors and buyers from across Africa and the world an opportunity to network and do business to contribute in rebuilding the continent’s business events industry.
“The COVID-19 pandemic has taken its toll on the global business events industry, however, we remain optimistic and thrilled to welcome buyers from all across the globe to come network and do business with exhibitors from the African continent,” said Amanda Kotze-Nhlapo, Chief Bureau Officer at the South Africa National Convention Bureau.
“Buyers who will not be able to travel to South Africa due to travel restrictions will be accommodated through a minimal virtual platform. Meetings Africa is a representation of the unrelenting spirit of an African industry that forges ahead and opens its doors to the world,” added Kotze-Nhlapo.
The venue for the event will be the Sandton Convention Centre, Johannesburg, from February 28 to March 2, with BONDay (Business Opportunity Networking Day) hosted on February 28.