Leading travel trade show brings in ‘Responsible Tourism’ experts for conference and networking sessions .Messe Berlin (Singapore), organiser of ITB Asia, ‘The Trade Show for the Asian Travel Market’, has announced its commitment to promote social responsibility in tourism through the Responsible Tourisminitiatives joining this year’s extensive conference line-up.ITB Asia is an international platform that unites professionals and leaders from the travel and tourism industry to network and exchange invaluable first-hand experience and insights to the business.
ITB Asia 2012 will take place at The Sands Expo and Convention Center, from 17 to 19 October. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. ITB Asia 2012 will include exhibition pavilions and tabletop presence for Business Start-ups providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.
Taking place at The Sands Expo and Convention Center in Marina Bay Sands Singapore, ITB Asia 2012 will be held from 17-19 October. All through the three days, Responsible Tourism practitioners and experts will be sharing their insights and advice on best business practices through various sessions focusing on different tourism segments and topics.
“ITB Asia’s Responsible Tourism initiative will feature experts from various fields to share recommended practices for companies to cultivate a socially-responsible approach to their businesses. This will be mutually beneficial for both parties as it prolongs tourism operations in the region and preserves the environment,” added Gruettke.
The first session addressing “Holistic Property Management” will take place on the first day of ITB Asia. The session will be led by Andrew Jones, Guardian and Founder of Sanctuary Resorts, a company dedicated to offering responsible and sustainable tourism experiences to guests by providing holistic, environmentally-friendly accommodation space.
Organised in cooperation with The Blue Yonder, Wild Asia, Green Circuit andInternational Council of Tourism Partners (ICTP), this year’s Responsible Tourism initiative includes clinics featuring experienced practitioners from various fields such as sustainable architecture, digital marketing and tourism management. Running throughout the three days of ITB Asia, delegates will have the chance to participate in one-on-one sessions with Responsible Tourism experts as they share their knowledge and success stories to sustainable tourism.
The Responsible Tourism Clinics will continue on 18 October with “Responsible Tourism Reporting”, led by Founder Director of Social Tours, Raj Gyawali, who oversees the corporate marketing and strategic development of the organisation.“Practical Applications of Social Media to Increase Profit in Business” will proceed in the afternoon with Ajay Jain, who actively builds travel communities online and offline through the Kunzum Travel Café concept.
The final session facilitated by guest speaker Raj Basu on “Tourism is a tool for Conservation” will also take place on 18 October. As the founder member of various Tourism and Conservation organisations, Raj has more than 25 years of experience in supporting conservation through tourism, and is well-recognised for his contributions by His Majesty’s Government of Nepal.
Concluding the Responsible Tourism initiative will be the Responsible Tourism Forum and Networking at ITB Asia 2012 event held on the last day of the show. The two-hour networking event will feature guest speakers representing The Blue Yonder Associates, ICTP, and the Global Sustainable Tourism Council as they share case studies and first-hand accounts of people who have made a difference in sustainable tourism.