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Taiwan Tourism Opens Information Centre In Mumbai

Posted : 15 October 2018 02:07:45 | By TWO Bureau | New Delhi

Taiwan Tourism Opens Information Centre In Mumbai

The Taiwan Tourism Bureau Information Center was inaugurated in Mumbai recently by Dr. Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office. The office is located in the TAITRA (Taiwan External Trade Development Council) Taipei World Trade Center Liaison Office in Cuffe Parade, Mumbai.


The inauguration was attended by Chung-Kwang Tien, Representative of the Taipei Economic and Cultural Center in India, Rupa Naik, Senior Director of WTC Mumbai, the travel trade community, media and social media influencers. It was also announced at the inauguration that a Taiwan booth will be installed at Mood Indigo, Asia’s Largest Cultural Festival in Mumbai from December 27-30 where the popular Taiwanese Dance Group T.S.D will be performing as well at the event. Announcements were also made regarding two major events coming up in Taiwan -- which is the Lantern festival from the 19th of February to 3rd of March and the Flora Expo which is from 3rd November 2018 to 24th April 2019.


In 2017, 35,000 visitors travelled from India to Taiwan; and January 2018 showed a 19.79 per cent increase over the same period last year; while March 2018 showed a 16.60 per cent growth over the same period last year.


Taiwan is the number No.2 cruise destination in Asia. Last year there were one million cruise passengers to Taiwan and the destination is working closely with Singapore, Hong Kong and other Asian countries to further enhance this segment. The focus of TTB going ahead this year will be on HNIs and the top layer of the market that believes in experiential travel and the messaging and advertising will be focused on them.


Lin said, “In the last quarter of 2018 and in 2019, from the India market we will be conducting increased B2B and B2C activities such as advertising, joint promotions, marketing activities, FAM trips for the media and the trade, roadshows and educational seminars, joint marketing promotions apart from participating in trade exhibitions across India to bring awareness among travel agents, the media and consumers about Taiwan as the perfect destination. We will also be focusing on specialised segments such as Golf etc to drive growth from the top layer of the Indian market.”


Source : TravelTrendsToday

Tags : Taiwan Tourism, Opens, Information Centre, Mumbai, TravelWorldOnline

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